It's a hat girl


It's a hat girl



We are committed to innovating how our world can make sustainable fashion the norm. Check out PROJECT Upcycle below to learn more.


Aldri Sur is a female-owned company. We support women in the outdoors through representation & restructuring the conversation around what an "outdoorsman" looks like.

Giving Back

No cause is too small for the collective. A portion of our proceeds are directly donated to organizations that prioritize our planet. Stay tuned for our Outdoor Advocates section with the current charity.

Welcome to Aldri Sur

We make apparel & accessories for active, outdoor people.

Project Upcycle

A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.

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Our Story

Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed.
Quaint brown Norwegian mountain huts with organic fuzzy living roofs nestled beside a mountainside and a turquoise fjord

What is 'Aldri Sur'?

The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur

What people are saying


Where do I begin?

(Neck Tube)

Women owned business, affordable AND stylish! The material is great & I haven't had any issues with my tube stretching or not staying put while I run.

Melissa P

Lots of pockets & space

(Daytrip 20L Backpack)

There is so much room in this bag. Even after having it for a couple weeks, I just discovered extra pockets inside! It fits all types of water bottles too.

Anna P

My go-to running hat

(Topo Hat)

Cool & comfy hat that is perfect for my style of hiking/trail running. I'll wear it until there is nothing left. Which appears like it’s going to be a while.

Eric M

The perfect lid!

(Arna Ultralight Running Cap)

Bought them for 3 bada$$ women in my life: my wife, daughter, and daughter-in-law. Great colors, lightweight, low profile - the perfect lid!

Tom C

Sticker proud

(Recycled Sticker)

Very happy to have received two of the ALDRI SUR recycled stickers! Put one on my ice chest and the other one on my ALDRI SUR water bottle.

Sam R

One of my favorites!

(Peaks Trucker)

The ventilated tech sections keep my head cool and I love the mountain designs. It’s also made with quality materials.

Sarah TH


We love seeing our apparel come to life on your adventures. Share your photos with #ExperienceAldriSur and tag @ALDRISURAPPAREL to be featured.