Sustainability
We are committed to innovating how our world can make sustainable fashion the norm. Check out PROJECT Upcycle below to learn more.
WOMAN-Owned
Aldri Sur is a female-owned company. We support women in the outdoors through representation & restructuring the conversation around what an "outdoorsman" looks like.
Giving Back
No cause is too small for the collective. A portion of our proceeds are directly donated to organizations that prioritize our planet. Stay tuned for our Outdoor Advocates section with the current charity.
Welcome to Aldri Sur
We make apparel & accessories for active, outdoor people.
PROJECT UPCYCLE
A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.
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Our Story
Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed.
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What is ‘Aldri Sur’?
The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur
What People Are Saying
Where do I begin?
Where do I begin! Women owned business, bang for your buck, stylish and fitting! Material is great, sizing options are a plus, because I'm constantly pulling them up and off my face I haven't had an issue with the neck gaiters stretching or not staying put as I pass people on trails. Great for dirt bike riding, trail running or a simple trip to the grocery store.
-Melissa P
I love my tubes!
I love my tubes! They’re perfect for anything from going to the store to running, hiking and biking. I even ordered one for my dog and he loves it too! Not to mention the awesome prints and durable, comfy fabric!
-Mandy C
Comfortable
I wear my neck tubes often, and get compliments on the colorful patterns almost every day. They are comfortable, and easy to wash. As a long-time endurance athlete, I enjoy being able to support a fellow athlete. Keep up the great work!
-Lou P