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Sustainability

We are committed to innovating how our world can make sustainable fashion the norm. Check out PROJECT Upcycle below to learn more.
A grey line drawing of a female runner wearing a sports bra, shorts, shoes, a ponytail, and a headband  in an active pose

WOMAN-Owned

Aldri Sur is a female-owned company. We support women in the outdoors through representation & restructuring the conversation around what an "outdoorsman" looks like.
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Giving Back

No cause is too small for the collective. A portion of our proceeds are directly donated to organizations that prioritize our planet. Stay tuned for our Outdoor Advocates section with the current charity.
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Welcome to Aldri Sur

We make apparel & accessories for active, outdoor people.
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A woman with flowing hair, a blue headband, an all black active outfit, and red sneakers is perched on a stone platform overlooking a magnificent mountain range and turquoise ocean beach from high up

PROJECT UPCYCLE

A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.
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A happy athletic black woman wearing a turquoise sports bra and a dark blue and grey ALDRI SUR Topo 5panel hat smiles looking down while resting in front of an orange autumn foliage mountainside

MOUNTAIN INSPIRED

HEADWEAR

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A hiker wearing a black and white zig zag pattern face covering neck gaiters standing in front of Swedish tundra in Lapland with an all turquoise raincoat and trekking pack and a rust orange knitted wool beanie made by ALDRI SUR

Our Story

Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed.
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What is ‘Aldri Sur’?

The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur

What People Are Saying

Where do I begin?

Where do I begin! Women owned business, bang for your buck, stylish and fitting! Material is great, sizing options are a plus, because I'm constantly pulling them up and off my face I haven't had an issue with the neck gaiters stretching or not staying put as I pass people on trails. Great for dirt bike riding, trail running or a simple trip to the grocery store.

-Melissa P

I love my tubes!

I love my tubes! They’re perfect for anything from going to the store to running, hiking and biking. I even ordered one for my dog and he loves it too! Not to mention the awesome prints and durable, comfy fabric!

-Mandy C

Comfortable

I wear my neck tubes often, and get compliments on the colorful patterns almost every day. They are comfortable, and easy to wash. As a long-time endurance athlete, I enjoy being able to support a fellow athlete. Keep up the great work!

-Lou P