Our Story
Our Story
Commitment to Sustainability
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WOMAN-Owned
Aldri Sur is a female-owned company that is committed to innovating how our world can make sustainable fashion the norm.
Recycled Options
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Experience ALDRI SUR
Outside is for everyone. ALDRI SUR is a female-owned apparel & accessories brand that was founded on the principles of sustainability & representation in the outdoors. Norwegian for "never angry," ALDRI SUR is meant to invoke & inspire a sense of adventure and wonder that comes with exploring outside.
We believe that by creating useful products for & giving a platform to marginalized groups in the outdoor community (specifically women & POC), we can restructure the conversation around what an "outdoorsman" looks like.
Founder Katie Godec (endurance athlete & ocean swimming coach) hopes to bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives, so you can #ExperienceAldriSur too.
What is ‘Aldri Sur’?
The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur
PROJECT UPCYCLE
A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.
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