Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed. Later discovering ancestry traceable back to Scandinavia, Katie has found her home away from home.
It is her ultimate goal to design products that bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives. Adventure is a vibe. And Aldri Sur is here to help us all experience it.