FREE SHIPPING on US orders $75+

Our Story

Our Story

A grey line drawing icon of two leaves representing a symbol of sustainability

Commitment to Sustainability

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

WOMAN-Owned

Aldri Sur is a female-owned company that is committed to innovating how our world can make sustainable fashion the norm.

Recycled Options

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Experience ALDRI SUR

Outside is for everyone. ALDRI SUR is a female-owned apparel & accessories brand that was founded on the principles of sustainability & representation in the outdoors. Norwegian for "never angry," ALDRI SUR is meant to invoke & inspire a sense of adventure and wonder that comes with exploring outside.

We believe that by creating useful products for & giving a platform to marginalized groups in the outdoor community (specifically women & POC), we can restructure the conversation around what an "outdoorsman" looks like.

Founder Katie Godec (endurance athlete & ocean swimming coach) hopes to bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives, so you can #ExperienceAldriSur too.

Quaint brown Norwegian mountain huts with organic fuzzy living roofs nestled beside a mountainside and a turquoise fjord

What is ‘Aldri Sur’?

The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur

PROJECT UPCYCLE

A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.
Shop Now