Outside is for everyone. ALDRI SUR is a female-owned apparel & accessories brand that was founded on the principles of sustainability & representation in the outdoors. Norwegian for "never sour," ALDRI SUR is meant to invoke & inspire a sense of adventure and wonder that comes with exploring outside.

We believe that by creating useful products for & giving a platform to marginalized groups in the outdoor community (specifically women & POC), we can restructure the conversation around what an "outdoorsman" looks like.

Founder Katie Godec (endurance athlete & ocean swimming coach) hopes to bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives, so you can #ExperienceAldriSur too.