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Our Story

Our Story

Commitment to Sustainability

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WOMAN-Owned

Aldri Sur is a female-owned company that is committed to innovating how our world can make sustainable fashion the norm.

Recycled Options

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Meet Katie

Founder Katie Godec envisioned Aldri Sur to be much more than just an apparel company. After spending a few seasons exploring, trail running, and swimming throughout the raw, rugged landscapes of Norway, Sweden, and Finland, Katie quickly realized her future would be forever changed. Later discovering ancestry traceable back to Scandinavia, Katie has found her home away from home.

It is her ultimate goal to design products that bring Scandinavia's deeply-engrained appreciation for the outdoors into our everyday lives. Adventure is a vibe. And Aldri Sur is here to help us all experience it.

What is ‘Aldri Sur’?

The beloved Norwegian phrase ''Ut på tur, aldri sur" literally translates to "Out on a tour, never sour!" Simply put, a good walk brings a good mood. So take a page out of Norway's book and feed your soul the old fashioned way. Wander. #ExperienceAldriSur

PROJECT UPCYCLE

A custom, one-of-a-kind clothing line. We use tanks & tees that have been rescued, washed, redesigned, and printed with custom artwork inspired by nature & the female trail running community.
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